If you’ve ever wondered what separates a quick, high-quality lease-up from weeks of costly vacancy, it’s the process behind the marketing. As Los Angeles Property Management experts, TGN Property Management uses a disciplined, data-driven approach designed for LA’s competitive, regulation-heavy market.
Here’s our step-by-step playbook for marketing vacant units the right way—so you attract better renters, lease faster, and protect your asset.
- Make the home rent-ready before you hit “publish” Rushing to list a unit that isn’t truly ready drives up days on market and attracts the wrong applicants. We start with:
- Habitability and safety: Smoke and CO detectors, locks, hot water, and essential systems fully functioning.
- Repairs and detailing: Paint touch-ups, caulking, hardware tightening, deep clean, carpet or flooring refresh.
- Curb appeal: Landscaping, pressure washing, and well-lit common areas.
- Compliance: LA-specific disclosures and any required postings are prepared in advance to avoid delays.
- Price strategically for your micro-market The right price solves most marketing problems. TGN Property Management analyzes:
- Hyperlocal comps: Same bed/bath, square footage, amenities, and building class within a tight radius.
- Seasonality: Leasing cycles vary; summer and early fall often move faster near campuses and job hubs.
- Unit attributes: Parking, in-unit laundry, AC, EV chargers, views, pet policy, and outdoor space.
- Local rules: For properties covered by rent stabilization or other ordinances, we follow all required disclosures and guidelines when setting and advertising rent. We set an initial price aligned with demand and define a data-based adjustment schedule if traffic is below targets.
- Create premium marketing assets that sell the lifestyle Listings with professional assets get more clicks, more tours, and better applications. As Los Angeles Property Management experts, we produce:
- Pro photography: Bright, well-composed photos that lead with the kitchen and living spaces, plus twilight exteriors.
- Floor plans and measurements: Helps prospects pre-qualify themselves.
- Video and 3D tours: Essential for busy renters and out-of-area movers; boosts engagement and reduces no-shows.
- Virtual staging: Cost-effective way to showcase layout and scale for vacant spaces.
- Neighborhood highlights: Map-based callouts for transit, parks, dining, and major employers.
- Write fair-housing-compliant copy that converts Words matter. TGN Property Management crafts listing copy that is:
- Benefits-forward: Focused on convenience, lifestyle, and standout features without making prohibited statements.
- Clear about logistics: Transparent rent, deposit ranges, utilities, parking, pet terms, and any application criteria disclosure.
- SEO optimized: Strategic keywords like “Los Angeles apartment,” “parking,” “in-unit laundry,” and neighborhood names help listings surface in search without keyword stuffing.
- Multi-language friendly: When appropriate, we provide Spanish-language versions to broaden reach.
- Syndicate everywhere that matters To maximize exposure quickly, we syndicate and monitor performance across:
- Major portals: Zillow, Trulia, HotPads, Apartments.com, Zumper, and more.
- TGN Property Management website: Dedicated, SEO-optimized property pages with fast load times, schema markup, and lead capture.
- Google Business Profile: Photos, posts, and map visibility for neighborhood searches.
- Social channels: Instagram Reels, TikTok walkthroughs, and Facebook Marketplace (with fraud safeguards).
- University and employer boards: Targeted postings near UCLA, USC, CSULA, and large employers when relevant.
- Neighborhood visibility: Signage, QR codes, and open-house events for multifamily communities.
- Run targeted ads to fill the top of the funnel Organic reach is great—paid precision is better. We deploy:
- Geo-targeted ads: Google Search and Maps, Meta, and occasionally TikTok to reach renters searching within specific ZIP codes and commute paths.
- Retargeting: Follow interested prospects with fresh visuals and time-sensitive incentives.
- A/B testing: Headlines, photos, and CTAs are tested to reduce cost per lead and increase application rates.
- Make it effortless to inquire and tour Vacancy shrinks when it’s easy to see the home. TGN Property Management prioritizes:
- 24/7 lead response: Automated text and email follow-up with human backup to schedule quickly.
- Online booking: Prospects pick a time from a live calendar.
- Flexible access: Hosted showings, self-showing tech where appropriate, and evening/weekend availability.
- Pre-qualification that respects fair housing: Consistent, compliant questions that streamline the process.
- Instant information: Fact sheets, utility info, pet policy details, and neighborhood guides sent automatically after an inquiry.
- Convert more tours into applications Marketing doesn’t end at the door. We increase conversions with:
- Mobile-first applications: Fast, secure, and easy to complete on a phone.
- Clear criteria upfront: Income, credit, rental history, and lawful source-of-income acceptance communicated early.
- Pet screening: Standardized process that reduces risk while keeping pet-friendly options competitive.
- Smart incentives: Time-bound move-in specials used strategically when data shows demand softness.
- Monitor, measure, and adjust weekly Data drives decisions. As Los Angeles Property Management experts, we report and optimize using:
- KPIs: Views per listing, click-through rate, leads per day, showings per week, application ratio, and cost per lease.
- Feedback loops: Notes from showings tell us what to re-shoot, rewrite, or highlight.
- Rapid adjustments: If metrics lag, we update pricing, photos, lead forms, and ad targets within days—not weeks.
- Protect owners and prospects with compliance and fraud controls LA is a sophisticated market; your marketing has to be, too.
- Fair housing compliance: No discriminatory language or targeting; consistent processes for every applicant.
- Source-of-income rules: Marketing and applications reflect legal requirements.
- Scammer monitoring: We watermark media, scan for copycat ads, and publish official listing links to reduce fraud.
- Accessibility: Alt text on images and high-contrast layouts help more renters access your listing.
- Build a brand renters trust Great marketing is also reputation management:
- Fast maintenance and professional communication attract renewals and referrals.
- Authentic reviews on Google and major portals increase conversion rate from views to showings.
- Consistency across all listings builds familiarity that shortens leasing cycles over time.
What This Means For Your Bottom Line
A vacancy day you save is cash in your pocket. TGN Property Management’s process is designed to:
- Reduce days on market with rent-ready standards, pro media, and fast response.
- Improve tenant quality by setting expectations and screening consistently.
- Lower marketing waste through data-driven pricing and ad optimization.
- Keep you compliant with Los Angeles-specific rules while expanding your reach.
Why Partner With TGN Property Management
As Los Angeles Property Management experts, we combine local knowledge with modern leasing tech:
- Transparent plan: We share the marketing timeline, channels, and KPIs before we launch.
- Premium production: Photography, video, and 3D tours included in a clearly defined scope.
- Real-time reporting: Weekly updates on traffic, showings, applications, and recommendations.
- Neighborhood expertise: From Westside studios to Valley single-family homes, we know what resonates and where to advertise.
Ready to Market Your Vacant Unit Like A Pro?
Contact TGN Property Management. Our Los Angeles Property Management experts will deliver a customized marketing plan, complete with comps, creative assets, and a clear path to a signed lease—fast and compliant.